3 opening of the year after “Spider-Man” debuts.) Stray thought: who would have thought that the two movies with the biggest openings of 2021 would be Marvel films not released by Disney? (“Shang-Chi,” which was released by Disney, will have the No. Sounds nuts, but … maybe? Other distributors are more cautious, predicting an opening of around $125 million.Ĭonsider that the highest three-day opening since the pandemic began is “Venom: Let There Be Carnage” with $90 million. Boxoffice Pro’s Shawn Robbins is projecting that the film could even hit $200 million. and Canada of more than $150 million is within reach, according to people who have seen pre-release audience surveys and advance sales data. (Photo illustration by Nicole Vas / Los Angeles Times Meg Boulden / Unsplash)Įstimates for the newest Sony Pictures Marvel feature are all over the place, but with pre-sales going strong, an opening weekend gross in the U.S. On the opposite end of the universe, there’s “Spider-Man: No Way Home,” which is about to obliterate the record for the biggest opening weekend since the pandemic. Even older-skewing male-oriented action movies have struggled, relatively speaking (Hello, James Bond). That’s a disastrous trend for the movie musical genre, which has produced recent bombs such as “In the Heights” and “Dear Evan Hansen.” And if boomers, Gen Xers and elder millennials aren’t returning for Spielberg, good luck to anyone making rom-coms or adult dramas for theatrical release. Among those in the study age 45 and over, 57% are considered “former filmgoers.” Of the group of former moviegoers who were the least likely to return to theaters, 63% were female in the survey. That audience member is more likely to be female, over 35 and nonwhite. The study profiled the typical filmgoer who is “likely lost” as a theatrical viewer. Some of those moviegoers simply aren’t coming back, according to a recent study released by research firm the Quorum. Older audiences, and especially older women, are the most hesitant demographic to return to multiplexes as COVID-19 continues to make its presence known.
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